This Privacy Policy explains how AFX Global A.S. ("we," "us," or "our") collects, uses, and protects your personal data when you visit and interact with our website, www.afx.global. We're committed to protecting your privacy and handling your data openly and transparently, in compliance with the General Data Protection Regulation (GDPR).

1. Data We Collect

We collect the following types of data:

• Information You Voluntarily Provide: When you fill out and submit forms on our website (e.g., contact forms, newsletter sign-ups, inquiry forms), we collect the personal information you enter. This might include, but isn't limited to, your name, email address, phone number, and any other details you choose to provide in the form fields.
• Required Cookies: These cookies are essential for the website to function correctly. They enable core functionalities like security, network management, and accessibility. You can't opt out of these cookies as the website wouldn't work properly without them.
• Analytics Cookies: We use analytics cookies to understand how visitors interact with our website. This helps us analyze data about web page traffic and improve our website to better serve our visitors. The information collected by these cookies is aggregated and generally anonymous, including data like the number of visitors, which pages are most popular, and how visitors navigate the site.

2. How We Use Your Data

We use the collected data for the following purposes:

• To Respond to Your Inquiries: If you submit a form, we use the information provided to respond to your questions, process your requests, or provide the services you've asked for.
• To Operate and Secure Our Website: Required cookies are used to ensure the proper functioning and security of our website.
• To Improve Our Website: Analytics cookies help us understand how our website is used, allowing us to make improvements to its content, design, and functionality, ultimately enhancing your user experience.

3. Legal Basis for Processing

We process your personal data based on these legal grounds:

• Consent: When you submit a form, you're giving us explicit consent to process the information you provide for the stated purpose. For analytics cookies, we'll obtain your consent via a cookie banner or pop-up.
• Legitimate Interests: We have a legitimate interest in using required cookies to ensure the proper functioning and security of our website.

4. Data Sharing and Disclosure

We don't sell, trade, or otherwise transfer your personally identifiable information to outside parties. This doesn't include trusted third parties who assist us in operating our website, conducting our business, or serving you, so long as those parties agree to keep this information confidential and comply with GDPR. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety.

5. Data Retention

We'll retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for satisfying any legal, accounting, or reporting requirements.

• Form Submissions: Data submitted through forms will be kept for as long as needed to address your inquiry or maintain a business relationship, unless you request its deletion sooner.
• Cookie Data: Cookie data retention periods vary. Required cookies are typically session-based and expire when you close your browser. Analytics cookies may persist for a longer period (e.g., 2 years) to track returning visitors, but this data is generally anonymized.

6. Your Data Protection Rights

Under the GDPR, you have the following rights concerning your personal data:

• The Right to Be Informed: You have the right to be informed about the collection and use of your personal data. This Privacy Policy fulfills that right.
• The Right of Access: You have the right to request copies of your personal data.
• The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The Right to Erasure ("Right to Be Forgotten"): You have the right to request that we erase your personal data, under certain conditions.
• The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
• The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• The Right to Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time. To exercise any of these rights, please contact us using the details provided below.

7. Cookie Policy

For more detailed information about the cookies we use, their purpose, and how you can manage them, please refer to our [Cookie policy][afx.global/cookie-policy].

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We'll notify you of any changes by posting the new Privacy Policy on this page. You're advised to review this Privacy Policy periodically for any changes.

9. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: info@afx.global